What Is the Open Graph Protocol?

The Open Graph (OG) protocol was created by Facebook in 2010 to standardize how web pages are represented when shared on social networks. When you paste a URL into Facebook, LinkedIn, Twitter, Slack, or any other platform, those apps look for og: meta tags in the page's HTML <head> to decide what title, description, and image to display in the link preview card.

Without OG tags, social platforms have to guess — and they often pick the wrong image (a logo, an ad pixel, a tiny icon) or pull a truncated, irrelevant description. A well-crafted OG image can increase click-through rates by 3x or more compared to links with missing or broken previews.

The Five Core Open Graph Tags

og:title: The title of your page as it should appear in the link preview. Usually the same as or a variation of your page's <title> tag. Aim for 40–60 characters.
og:description: A 1–2 sentence description of the page content. Aim for 50–160 characters. Write it as a compelling summary, not a keyword dump.
og:image: The image URL for the preview card. Recommended size: 1200 × 630 pixels at a 1.91:1 aspect ratio. Must be an absolute URL (not a relative path). Use a high-contrast, visually clear image — avoid small text in the image.
og:url: The canonical URL of the page. Helps social platforms de-duplicate cache entries and ensures the share count is attributed to the correct URL.
og:type: The type of content: website for general pages, article for blog posts, product for e-commerce items, profile for user profiles.

Twitter Card Tags

Twitter (X) uses its own twitter: meta tags in addition to or instead of OG tags. The most important is twitter:card, which controls the card style. summary_large_image displays a large image above the tweet text — this format consistently performs better than the default summary card. This tool generates both OG and Twitter tags together, aligned correctly.

How to Test Your OG Tags

After publishing your page with OG tags, test with platform-specific debugging tools. Also make sure to use our Social Share Link Generator to create custom sharing buttons that direct users to share your page:

Facebook: Meta Sharing Debugger — also lets you force-refresh your cache.
Twitter/X: Twitter Card Validator
LinkedIn: LinkedIn Post Inspector

56:T90d,

What Is a Payment Deep Link?

Payment platforms like PayPal, Venmo, and Cash App each provide official URL structures that bypass their homepage and take a user directly to the send-money interface with your handle and optional amount pre-filled. Sharing a payment link is faster and converts at a higher rate than sharing your username and asking the customer to search for you.

When to Use Each Platform

PayPal.me: Best for international payments and professional invoicing. PayPal is the most universally accepted platform with over 435 million active accounts globally. Use for client billing, freelance invoice payments, and e-commerce transactions. The paypal.me/handle/amount

Sitemap

Pages

Legal

QR Codes

Link Tools

Communication

Developer & Standalone